BMW Korea

We welcome Mr. Kyung-Jong KIM, Project-Manager

A short story about BMW

In 1917 the company undertook an equipment-corporation, "Bayerische Motoren Werke", and was called as "BMW", which is abbreviation of "Bayerische Motoren Werke", but now it is meaning not only just Firm, but also boundless potentialities
The Emblem of BMW is quartered in a circle and opposite with white and blue, the shape symbolizes a propeller of aircraft, White color means the Alps and blue color means blue sky of Bayern (there is the main office in Munich), also it tells the history of BMW, that is changed from engine manufactory to automobile and motorcycles company, that is, it means "from the Sky to the Earth" and "from two wheels to four wheels." It has been about 90 years since BMW is founded. Now CEO is Dr. Helmut Panke.
BMW is one of the two great and elegance automobile's brands, BMW and Mercedes-Benz, in Europe, and has a premium product-line, such as the most popular products, 3,5,7 series and M, X3,X5,Z4 etc. Also they have launched "MINI" in the world market as a special brand from BMW. In addition not only "Motorcycles" based on techniques of the automobile's engine, but also Itself financial service through "BMW Financial Services", "Life style collection", which is over 100 items making our life enjoyable (Accessories-bags, sunglasses, watches and Outdoor Products-clothes, kid's cars, bicycles, also "Miniatures" etc.) are the important work parts.

During preparing presentation we were interested in BMW Motors much more. Honestly we have been aware of BMW Motors that are just nice and incredible expensive cars before this, but we could learn about BMW business as well as special features of only BMW Motors. All of BMW Automobiles have really fantastic Design and wonderful skills.
In this time marketing manager of BMW Korea Mr. Kim Kyung-Jin visited us to introduce BMW Korea. First of all he is Korean and was majoring in German literature in University. All students felt comfortable about him. He showed a moving picture about BMW to us. It was interesting and did help that we could understand BMW's marketing strategy, emphasis work and vision. Especially BMW is sponsoring golf championship as one of the image marketing works and investing in development of clean energy using hydrogen cycle. Also he gave us good advice about our future. He told us that you have to set a specific purpose about your dream, not vague, and be a person who live challengingly having enthusiasm and mission for your job. It was really impressive. In addition it will be advantage that we can speak German as well as English in the future, he implanted self-confidence in students.
After class, we had a meal with the professors. We talked in a quiet and calm atmosphere.
Mr. Kim's car is the one of BMW 5 series. He showed his car to us. We were glad because we could see the BMW car's special functions which we studied. Also we heard that BMW has a strong engine technical power and win a reputation with undertaking Rolls-Royce. We think that BMW will find much love, interest and an illusion in many consumers by the automobile which is special, excellent and popular.

Renault-Samsung

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We welcome Mrs Chi Whi YEUM, Marketing Planner

In September 2000, RENAULT SAMSUNG MOTORS entered the korean auto market with SM5 after Renault motors had taken over Samsung motors. After 2 years this automaker began to sell SM3. Four years later SM7 was shown to the public. In this year Jean-Marie HURTIGER became a new C.E.O. Now this group can produce 240.000 cars per year. Their brand mark is called Dynamo. It means the place for the customer as well automobile in universe which is like the eye of typhoon. Symmetrical construction means stability and reliance.

RENAULT SAMSUNG MOTORS differs from other group.
1) Longest guarantee repairing term in Korean automobile industry (8 years)
2) One-Price policy
3) Special advertisement

Especially their ads are very interesting for us, because other automakers' advertisement use many star performer. In other hands their ads have much innovative ideas and say clever things, for example their new style car or long after service for clients.

But RENAULT SAMSUNG MOTORS has also weak points.
1) This is not a Korean company. (It’s very important for to sell the car in Korean market.)
2) They can't make the main automobile parts (the engine and the transmission which are very important for function are all imported from Renault Motros) by themselves.

In this time marketing manager of RENAULT SAMSUNG MOTORS Miss Chi-Whi Yeom prepared many things to introduce her company. First of all she speaks Korean & French and English. But she didn’t want to speak Korean during the presentation. She worked for RENAULT SAMSUNG MOTORS since 1 year. Moreover she has much passions and prides about this automaker. She showed us many interesting advertisements about the company. We could understand this automaker’s marketing strategy. After class, we had a dinner with her and the professors. We talked various things in French (sometimes Korean & English).

Once again it was pleased to know about RENAULT SAMSUNG MOTORS in the European Trade class. We hope that RENAULT SAMSUNG MOTORS will become the No.1 automaker in the Korean market.

Illies & Co.

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We welcome Mr. Niels Plate

C. Illies & Co. is a technology, engineering and service company with a traditional focus on Asia and South Africa.

Illies is a privately owned company established in 1859 with more than 400 dedicated employees in Hamburg, Japan, China, Korea, Taiwan, Philippines, Vietnam, South Africa and Italy.

"We are a reliable partner to innovative industry.
Our aim is a successful client base in our markets.
The expertise of our entire organization and the permanent networking with globally competent specialists result in solutions that benefit our business partners..."

During the preparing for presentation, we had many problems cause it was not enough information for Illies company. So, we think that other students don’t understand very well our presentation. We’re sincerely sorry for it.

Mr. Niels Plate is active and he’s much laughed for the presentation. Especially, when he received the detailed questions.
We wanted to more talk with him, but unfortunately he was busy. So we couldn’t have a supper time and couldn’t talk with him.

Clasquin

We welcome Mr. Frédéric SADY, Sales Development Manager

In 1864 Mr. Louis Clasquin founded the Clasquin Company, headquartered in Lyon, specialized in international freight forwarding. For over a century, the company has expanded in national and international forwarding.
Now, Clasquin has become the one and only medium-sized company with its own worldwide network, including 14 subsidiaries and 33 offices worldwide, delivering industrial tailor-made solutions.
Clasquin Group offers comprehensive, "one-stop shop" forwarding and logistics solutions. ROM a traditional international freight forwarder with a significant global presence, the company has moved into a modern integrated overseas logistics supplier, with a complete range of customized Supply Chain Management services.

Frédéric Sady is a Sales manager of Clasquin. He is a young and passionate man. He made an internship in Korean Air 1999 and with Air France (in Seoul) in 2000. When we saw him for the first time, we felt that he is a pleasant fellow.
Now, though Clasquin is a small company. In the future, he was sure that Clasquin will be a large enterprise.
When he talked that, it seemed that he was full of self-confidence. We had a good time. He has good manners, so we talked enjoyable each other.
We talked about Korean’s recreation culture. He particularly likes go to the singing room. He adopted well himself to Korea.
It is not easy to work in foreign country after leaving his homeland. But it seemed that it’s easy for him.
He doesn’t look like fearing challenge.
A “Challenge” word came closer newly to us in his appearance.
It’s foolish to worry too much about challenge.

Mr. Sady: Enjoying daily cultural differences helps improving your personality!