BMW Korea

We welcome Mr. Kyung-Jong KIM, Project-Manager

A short story about BMW

In 1917 the company undertook an equipment-corporation, "Bayerische Motoren Werke", and was called as "BMW", which is abbreviation of "Bayerische Motoren Werke", but now it is meaning not only just Firm, but also boundless potentialities
The Emblem of BMW is quartered in a circle and opposite with white and blue, the shape symbolizes a propeller of aircraft, White color means the Alps and blue color means blue sky of Bayern (there is the main office in Munich), also it tells the history of BMW, that is changed from engine manufactory to automobile and motorcycles company, that is, it means "from the Sky to the Earth" and "from two wheels to four wheels." It has been about 90 years since BMW is founded. Now CEO is Dr. Helmut Panke.
BMW is one of the two great and elegance automobile's brands, BMW and Mercedes-Benz, in Europe, and has a premium product-line, such as the most popular products, 3,5,7 series and M, X3,X5,Z4 etc. Also they have launched "MINI" in the world market as a special brand from BMW. In addition not only "Motorcycles" based on techniques of the automobile's engine, but also Itself financial service through "BMW Financial Services", "Life style collection", which is over 100 items making our life enjoyable (Accessories-bags, sunglasses, watches and Outdoor Products-clothes, kid's cars, bicycles, also "Miniatures" etc.) are the important work parts.

During preparing presentation we were interested in BMW Motors much more. Honestly we have been aware of BMW Motors that are just nice and incredible expensive cars before this, but we could learn about BMW business as well as special features of only BMW Motors. All of BMW Automobiles have really fantastic Design and wonderful skills.
In this time marketing manager of BMW Korea Mr. Kim Kyung-Jin visited us to introduce BMW Korea. First of all he is Korean and was majoring in German literature in University. All students felt comfortable about him. He showed a moving picture about BMW to us. It was interesting and did help that we could understand BMW's marketing strategy, emphasis work and vision. Especially BMW is sponsoring golf championship as one of the image marketing works and investing in development of clean energy using hydrogen cycle. Also he gave us good advice about our future. He told us that you have to set a specific purpose about your dream, not vague, and be a person who live challengingly having enthusiasm and mission for your job. It was really impressive. In addition it will be advantage that we can speak German as well as English in the future, he implanted self-confidence in students.
After class, we had a meal with the professors. We talked in a quiet and calm atmosphere.
Mr. Kim's car is the one of BMW 5 series. He showed his car to us. We were glad because we could see the BMW car's special functions which we studied. Also we heard that BMW has a strong engine technical power and win a reputation with undertaking Rolls-Royce. We think that BMW will find much love, interest and an illusion in many consumers by the automobile which is special, excellent and popular.