Renault-Samsung

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We welcome Mrs Chi Whi YEUM, Marketing Planner

In September 2000, RENAULT SAMSUNG MOTORS entered the korean auto market with SM5 after Renault motors had taken over Samsung motors. After 2 years this automaker began to sell SM3. Four years later SM7 was shown to the public. In this year Jean-Marie HURTIGER became a new C.E.O. Now this group can produce 240.000 cars per year. Their brand mark is called Dynamo. It means the place for the customer as well automobile in universe which is like the eye of typhoon. Symmetrical construction means stability and reliance.

RENAULT SAMSUNG MOTORS differs from other group.
1) Longest guarantee repairing term in Korean automobile industry (8 years)
2) One-Price policy
3) Special advertisement

Especially their ads are very interesting for us, because other automakers' advertisement use many star performer. In other hands their ads have much innovative ideas and say clever things, for example their new style car or long after service for clients.

But RENAULT SAMSUNG MOTORS has also weak points.
1) This is not a Korean company. (It’s very important for to sell the car in Korean market.)
2) They can't make the main automobile parts (the engine and the transmission which are very important for function are all imported from Renault Motros) by themselves.

In this time marketing manager of RENAULT SAMSUNG MOTORS Miss Chi-Whi Yeom prepared many things to introduce her company. First of all she speaks Korean & French and English. But she didn’t want to speak Korean during the presentation. She worked for RENAULT SAMSUNG MOTORS since 1 year. Moreover she has much passions and prides about this automaker. She showed us many interesting advertisements about the company. We could understand this automaker’s marketing strategy. After class, we had a dinner with her and the professors. We talked various things in French (sometimes Korean & English).

Once again it was pleased to know about RENAULT SAMSUNG MOTORS in the European Trade class. We hope that RENAULT SAMSUNG MOTORS will become the No.1 automaker in the Korean market.